Juan Pedro Freyre: JPFS TOTAL


In his videos, the artist examines how subjectivity is experienced through a flux of different ingredients, such as shoe sculptures, text in motion, hand gestures and certain objects or images that provide a feeling of multiple meanings or ambiguity. The result resembles the stimulation of the world of publicity and the sensation of a movie trailer, incorporating it in a blend of cultural references.

These videos are the result of an interest in traditional art forms like sculpture, photography, music and poetry, combined with and modified by computer softwares, creating a mix of contemporary delicacies.

To see at
Flora St, intersection Pearl St

Section within the
Dallas Arts District

Juan Pedro Freyre was born in Durango, Mexico in 1977, and studied Science in Mass Communication in Guadalajara. Since 1998 he has lived and worked in Mexico city. His oeuvre synthezises contemporary culture, through photography, sculpture, musical experimentation and video. He collaborated with Absolut Vodka, Women’secret and the Rolling Stones band to name a few.


A biennial public art event of light, video and sound.

Supported by: