The Principals: Snowblind


‘Snowblind’ created by → The Principals in collaboration with → Studio Studio, is an ethereal installation of cloud architecture that asks how our built environment will evolve with us into new territories. A free-standing structure encapsulates gradient cloud forms that alter color through visitors’ movements.

To see at
Dallas City Performance Hall

Sponsored by



The Principals is an experimental design studio that combines Architecture, Industrial Design and Fabrication to create projects that wouldn’t otherwise be possible.


Formed in Brooklyn in 2012 by Chas Constantine, Chris Williams and Drew Seskunas, the studio designs objects and spaces that expand our understanding of the world, reuniting utility with a universal sense of wonder and delight.

Photos: Copyright Scogin Mayo

A biennial public art event of light, video and sound.

Supported by: